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Work out what a blog actually earns from ads and affiliate links, and how much traffic you would need to hit a specific monthly figure. Change any number and everything updates instantly.
The useful part is not the total. It is watching which lever moves it — because for most blogs, one of these five inputs matters far more than the other four.
Traffic and ad revenue
RPM is what you earn per 1,000 pageviews. If you do not know yours yet, pick a band below.
Not visitors — pageviews.
Revenue per 1,000 pageviews.
Affiliate revenue
Three numbers decide this: how many readers click a link, how many of those buy, and what you earn per sale.
Share of pageviews that click a link. 1–3% is normal.
Share of those clicks that buy. Amazon sits near 3–5%.
What you actually keep, not the item price.
Estimated monthly income$0—
Ads 0%Affiliate 0%
Ad revenue$0—
Affiliate revenue$0—
Blended RPM$0Total earned per 1,000 pageviews
Estimated sales / month0—
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Treat this as a model, not a forecast. RPM swings with season, country and niche — December can be double June, and the same article earns several times more from US traffic than from most other countries. Affiliate conversion varies just as widely by product. Use it to understand which lever moves your income most, not to predict a number.
This runs entirely in your browser. Nothing you type is uploaded or stored — here is how to verify that.
What each input actually means
Monthly pageviews
Pageviews, not visitors. One person reading three articles is three pageviews. Analytics reports both and they are easy to confuse — using visitors here will understate your income by a factor of two or three.
Ad RPM
Revenue per thousand pageviews. This is the single most variable number in the calculation, and the one people get most wrong.
| Roughly | Typical of |
|---|---|
| $1–4 | Broad or entertainment topics, mostly mobile, traffic outside the US and Europe |
| $5–12 | Technology, lifestyle, general how-to content with mixed geography |
| $15–30+ | Finance, insurance, legal, B2B software — mostly US and UK desktop traffic |
Two things move RPM more than your niche does. Country, because advertisers pay several times more for US and UK readers than for most other markets. And season — December RPMs are commonly double June’s, then collapse in January. An annual figure built from a December month will be badly wrong.
Affiliate click rate
The share of pageviews where someone clicks an affiliate link. One to three per cent is normal for content with links worked naturally into it. Much higher usually means the page is a list of products rather than an article, which converts differently.
Conversion rate
The share of those clicks that become a purchase. Amazon typically runs around three to five per cent, helped by the fact that it pays on anything the visitor buys within the cookie window, not just the item you linked.
Average commission per sale
What you keep, not what the item costs. A $600 monitor at a four per cent commission rate earns you $24. Enter the $24.
Reading the result properly
Blended RPM is the number to track. It combines both income streams into one figure — total earnings per thousand pageviews. It is the only clean way to compare a month where affiliate did well against one where ads did, and it tells you what an extra 10,000 visitors is genuinely worth.
The split matters more than the total. If affiliate is producing most of your income on a fraction of your pages, more traffic to those pages is worth far more than more traffic generally. If ads dominate, volume is your lever.
This is a model, not a forecast. Every input here is an average, and averages hide the thing that actually determines blog income: a small number of pages usually produce most of the money. Use this to understand the mechanics and to sanity-check a target, not to predict next month.
Which lever to pull
Run the numbers and the pattern is usually clear.
If ads are most of your income, traffic is the lever. RPM is largely set by your niche and audience geography, and neither changes quickly.
If affiliate is most of your income, traffic is the weakest lever. Doubling conversion rate or average commission does the same work as doubling pageviews, and both are considerably easier. Better product matching, clearer recommendations and higher-value items all move those numbers.
If both are small, the honest answer is that you need more traffic before monetisation decisions matter much. At a few thousand pageviews a month, the difference between a good and a bad RPM is a few pounds.
Frequently asked questions
What is a realistic RPM for a new blog?
Between $1 and $5 for most general-interest sites in the first year, and often at the lower end while traffic is mostly mobile and geographically mixed. Higher figures generally come from finance, B2B or insurance topics with US and UK readers.
How many pageviews do I need to earn a full-time income?
Enter your target in the tool and it will tell you, using your own numbers. As a rough anchor, a site earning a blended $15 RPM needs around 200,000 monthly pageviews to reach $3,000 a month. At a $5 blended RPM the same target needs 600,000.
Should I use ads or affiliate links?
Most sites end up doing both, because they suit different pages. Ads earn steadily from informational content; affiliate earns far more from pages where someone is deciding what to buy. The calculator shows you which is currently carrying your income.
Why does my actual income differ from this?
Because averages hide concentration. Typically a handful of pages produce most of the earnings while the rest produce almost nothing, so a single average RPM cannot describe the site. Seasonality, traffic mix and ad-blocker usage all add variance on top.
Does the calculator store what I enter?
No. Everything runs in your browser and nothing is sent anywhere. You can verify it — open your browser’s Network tab and watch while you type. Nothing leaves the page.
What counts as a good conversion rate?
Three to five per cent is a reasonable expectation for Amazon. Higher-priced or more considered purchases usually convert lower but pay more per sale, which is why average commission matters as much as the percentage.
Related guides and tools
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